brand experience — PODCAST — Breakthrough Builders

David Sandstrom on how he’s building the Klarna brand to embody and express a next-generation financial services experience that is boldly different, deeply resonant, and – above all – anchored in human truth.

Season 5Jesse PurewalDecember 20, 2022chief marketing officer, financial products, marketing advice, maya rudolph, brand experience, klarna, brand awareness, advertising, snoop dogg, customer experience, financial services, David Sandstrom, Jesse Purewal

Craft and Curiosity

Brian Irving, VP of Marketing at Meta Reality Labs, on striking the right balance between optimizing for the present and communicating the possible to bring more audiences into the metaverse.

Season 5Jesse PurewalDecember 7, 2022chief marketing officer, connectivity, virtual reality, brand experience, metaverse, marketing, advice for cmos, collaboration, communications, facebook, meta, reality labs

Pursuing our Potential

David Meltzer reflects on his journey from fame and fortune to bankruptcy and brokenness, and shares how his experiences helped him discover humility, servant leadership, and his life’s purpose to help people find joy.

Season 5Jesse PurewalMay 2, 2022thought leadership, mental health, brand experience, inspiration, jerry maguire, advice for entrepreneurs, sports marketing, empathy, david meltzer

Purpose and Persistence

PepsiCo’s Head of US Cola Marketing Todd Kaplan on how he revitalized the Pepsi brand with empathy, creativity, persistence, and a deep sense of purpose.

Season 5Jesse PurewalJanuary 19, 2022chief marketing officer, culture, consumer brands, brand experience, sports marketing, empathy, food and beverages, soda, todd kaplan, pepsi

Relevant Reflections

Jesse sits down with TJ Bonaventura of StudioPod Media to reflect on his role as a brand builder, key themes from Breakthrough Builders, and what's in store for 2022. Jesse also faces a lightning round of questions from the production team!

Season 5Jesse PurewalDecember 31, 2021brand experience, product experience, experience economy, great resignation, advice for entrepreneurs, breakthroughs, employee experience, customer experience, experience management

Currency of Creation

VaynerNFT President Avery Akkineni describes her journey to becoming a leading voice in the NFT space, and shares her view on what consumers and brands need to know about NFTs and blockchain technologies.

Season 5Jesse PurewalDecember 8, 2021avery akkineni, crypto, brand experience, nft, marketing, customer-centric growth, gary vaynerchuk, non fungible tokens, bitcoin, intellectual property

Inclusive Inventor

How Jenny Fleiss, co-founder of Rent The Runway, created the “closet in the cloud” to bring high-end fashion experiences to everyone, and how she’s guiding the next generation of entrepreneurs with expertise and empathy.

Season 5Jesse PurewalNovember 10, 2021rent the runway, fashion industry, inclusivity, epowerment, brand experience, advice for entrepreneurs, supply chain logistics, jenny fleiss, empathy, personalization, customer experience

Steward of Story

Peloton’s Jessica Kleiman reflects on her career and life experiences as a storyteller, and shares her perspective on the value of authenticity in corporate communications and community stewardship.

Season 5Jesse PurewalNovember 3, 2021writing advice, public relations, jessica kleiman, brand experience, brand storytelling, building communities, content-driven brands, creating a category, peloton, corporate communications, internal communications

Clarity in Chaos

Alex Hood, Head of Product at Asana, shares his principles for building products that resonate deeply with customers and bring clarity to chaos in our new world of work.

Season 4Jesse PurewalJuly 28, 2021advice for product managers, human-centered design, brand experience, product experience, collaboration, hybrid work, asana, alex hood

Leveling Up Brand

How Jason Bunge, Chief Marketing Officer at Riot Games, is leading gaming into new creative territory and entertaining broader audiences by elevating the brand experience for all of its audiences.

Season 3Jesse PurewalJune 16, 2021building a brand, jason bunge, trends in entertainment, brand experience, league of legends, advice for cmos, riot games, video gaming, e-sports